Annamalai University Distance BBA Marketing and Human Resource Management




  • Description:-

    The university offers BBA in Marketing and Human Resource Management, which is three years full time under graduate course. Candidates eligible for this course must have HSC passed certificate.
     

    Medium:- English

    Duration:- Three Years

    Eligibility:- A pass in Pre-University/ 10 + 2 Examination or an equivalent examination

    First Year

    Part-I
         
    Business Tamil (or) Hindi (or) Elements of Insurance

    Part-II
         
    English: Prose and Usage

    Part-III
         
    Management Process and Organisation Theory
         
    Business Psychology and Behavioural Science
         
    Marketing Management

    Second Year

    Part-II
         
    English Composition and Business Correspondence

    Part-III
         
    Marketing Research and Consumer Behaviour
         
    Sales and Distribution Management
         
    Industrial Relations and Labour Welfare
         
    Company Law

    Third Year

    Part-III
         
    International Marketing
         
    Financial and Management Accounting
         
    Advertising Management and Pubic Relations
         
    Human Resource Management
         
    Franchise Management and CRM

    Fees:- Rs 30,000 per year

  • About Annamalai University Distance Education

  • Annamalai University's Directorate of Distance Education (DDE) offers an unbelievable 500 different academic programmes of study under regular stream. Since its humble inception in 1979, the university's DDE..



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