Andhra University MBA in Retail Management
The university offers MBA in Retail Management course which is of 2 years. The course has 4 semesters and total number of seats available is 24. Candidates seeking admission into the course need to get qualified in ICET.
Duration :- 2 years
Eligibility:- Bachelor Degree from a recognized University.
Syllabus:-
Semester I
Management & Organizational Behavior
Business Economics
Indian Retailing Environment
Quantitative Methods in Retailing
Business Laws & Taxation
Business Communications
Accounting for Retailing Organizations
Semester II
Marketing of Services
Supply Chain Management
Marketing Information & Research
Sales Force Management
Retail Shoppers Behavior
Electronic Retailing
Financial Management in Retailing
Semester III
Retail Buying & Merchandise Management
Marketing Communications - Advertising Management
Strategic Retail Marketing
Sales Promotion, Public Relations & Event Management
Interactive Marketing
Customer Relationship Management
Inventory Management
Semester IV
Business Ethics & Social Responsibility
Retail Brand Management
Foreign Language/Hindi
Internship (12 weeks) Project Report
Viva - Voce
About Andhra University
Apart from being one of the oldest of universities in the country, Andhra University is also the first to be conceived as a residential cum teaching cum affiliating university in the country devoted mainly t