Annamalai University Distance MBA Marketing Management




  • Description:-

    Annamalai University Distance Education provides MBA in Marketing Management, which is two years full time post graduate course. Syllabus for this complete course is listed below.
     

    Eligibility for Admission:-

    Any Degree (except 10+2+2 pattern) or an equivalent examination.

    Medium:- English

    Duration:- The duration of the programme of study will be two years and students shall complete the programme within a period of 7 years from the year of admission.

    First Year

              Principles of Management
              Marketing Management
              Human Resource Management
              Financial Management
              Production and Materials Management
              Business Mathematics and Statistics
              Advertising Management
              Managerial Communication

    Second Year

              Product and Services Marketing
              Marketing Research
              Consumer Behaviour
              Global Marketing
              Sales and Distribution Management
              Strategic Management
          (f)     Project Work and viva - voce
                                                  (Or)
              E -Business
              Business Research Methods

  • About Annamalai University Distance Education

  • Annamalai University's Directorate of Distance Education (DDE) offers an unbelievable 500 different academic programmes of study under regular stream. Since its humble inception in 1979, the university's DDE..



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