Vignan University offers Master of Business Administration (MBA), which is two years post graduate course and comprises of total four semesters. The main objective of this programme is to develop successful managers and entrepreneurs who have skills and ability to manage and run their enterprises in effective manner. The department provides theoretical and practical assignments for students to give experience and knowledge in different areas of management. Candidates eligible for this course must have graduation degree from any recognized university and for any specific enquiry contact on 0863-2118 43 and for admission enquiry 0863-2534643.

Duration:- 2 Years

Eligibility:- Graduation from any recognized university

Syllabus:-

Semester I

Priniciples of Management & Organizational Behaviour
Managerial Economics
Business Environment
Accounting for Manager
Quantitative Techniques and Operations Research
Business Law
Business Communication Skills

Labs:
BCS Lab
CAM Lab

Semester II

Human Resources Management
Marketing Management
Production & Operations Management
Business Research Methods
Management Information System
Financial Management
Ethics for Managers
Personality Development Workshop

Labs:
Statistical Tools for Managers using MS Excel
Survey Project
Comprehensive Viva

Semester III

Strategic Management
Entrepreneurship
Major Elective 1
Major Elective 2
Major Elective 3
Major Elective 1
Major Elective 2

Labs :
Managerial Skills Development Workshop-1
Research Project
Summer Internship Assesment
Comprehensive Viva

Semester III Electives

Marketing

Consumer Behavior
Marketing of Services
Advertising Management
Brand Management
Marketing Research
Strategic Marketing

Finance

Over View of Indian Financial System
Security Analysis & Portfolio Management
International Financial Management
Investment Banking

HR

Industrial Relations Management
Strategic HRM
H R D and Planning
Leadership

Systems

Enterprise Resource Planning
E-Commerce
Business Intelligence and Analytics
Database Management

Semester IV

Logistics & SCM
International Business
Major Elective 1
Major Elective 2
Major Elective 3
Major Elective 1
Major Elective 2

Labs :
Managerial Skills Development Workshop - 2
Project, Report, Presentation, Viva-Voce

Semester IV Electives

Marketing

Sales and Distribution Management
Retailing Management
E-Business
International Marketing

Finance

Financial Risk Management and Insurance
Wealth Management
Credit Management & ALM
Retail Banking

HR

Performance Management
Change Management & Organizational Development
Internaltional HRM
Knowledge Management

Systems

Software Engineering and Project Management
Decision Support Systems
System Control & Audit
Data Mining & Data Warehousing