• PGDM Retail Management

  • The institute also offers PGDM  Retail Management which consists of the two year Masters level program covered in six trimesters with two month summer internships.
     


    Fees : Rs 4,30,000/- p.a

  • Syllabus

    Trimester I
    Perspective Management - 1
    Manegerial Economics
    Business Statistics
    Marketing Principles
    Financial Accounting
    Cost Accounting
    Individual & Organisation
    Information energy in business
    Principles of Retail
    Retail Communication Skills

    Trimester II
    Perspective Management – 2
    Applied Economics
    Research Methodology
    Managing Marketing Programs
    Management  Accounting
    Managing Groups for performance
    Retail Business Environment
    Retail Selling Skills

    Trimester III
    Legal aspects of business and retail
    Marketing Research
    Fundamentals of Financial Management
    Store Operations and Profitability
    Human Resource Management in Retail
    Understanding Retail Shopper Behaviour
    Retail Strategy
    Retail Verticals
    Retail Location Planning

    Trimester IV
    International Business
    Holistic Development
    Summer Project
    Integrated Marketing Communication
    Retail Distribution and SCM
    Retail Buying & Merchandising
    Store Design & Visual Merchandising
    Retail Finance
    Retail Brand Management

    Trimester V
    Integrative Manager
    Strategic Marketing
    Category Management
    Service Management & CRM in Retail
    E - business
    Franchising in retail
    Sales management & management of sales promotions in retail

    Trimester VI
    Ethics & Corporate Governance
    Cross Functional Management
    International Retail
    Retail Specialization project

  • Eligibility

    A minimum 50% in graduation, which must be completed by June 2013.

    Should have taken CAT (2012) conducted by the IIMS for the year specified in the advertisement (IIMS have no role in the Welingkar admission process) and /or/ XAT (2013) / and / or ATMA (2012-2013)and / or CMAT (2012-2013).
     

  • About Welingkar Institute of Management (We School)

    Welingkar Institute of Management (We School) is one of the well known business schools in Mumbai. It was established in the year 1977 by Shikshana Prasaraka Mandali. The institute offers excellent job oriented Management programs to those..

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