• PGDM Marketing

  • PGDM in Marketing is a two years duration course and is been offered by Vignana Jyothi Institute of Management. The programme based on trimester system and in total it is divided into six trimister. The objective of this course is to provide an orientation to students in subjects that are unfamiliar to them. 

    Fees :

  • Syllabus

    Trimester I
     
    Organizational Behaviour-I
    Marketing Management – I
    Business Accounting in Management-I
    Managerial Economics
    IT Application in Management
    Statistics for Managers
    Business English (2 Credits)
     
    Trimester II
     
    Organizational Behaviour – II
    Marketing Management – II
    Business Accounting in Management – II
    Business Ethics and Corporate Governance
    Essentials of Economic Environment
    Business English (2 credits)
     
    Trimester III
     
    Human Resources Management
    Operations Research
    Corporate Financial Management
    Research Methodology
    Operations Management
    Business English (2 Credits)
     
    Trimester IV
     
    International Trade and Business
    Elective-I
    Elective-II
    Elective-III
    Elective-IV
    Elective-VI
    Elective-VII
     
    Trimester V
     
    Strategic Management
    Elective – VIII
    Elective – IX
    Elective – X
    Elective – XI
    Elective – XII
    Elective – XIII
     
    Trimester VI
     
    Elective – XIV
    Elective – XV
     
    Post Graduate Diploma in Management(PGDM) Elective Areas
     
    Marketing
     
    Advertising and Sales Promotion
    Sales and Distribution Management
    Corporate Identity and Strategic Brand Management
    Consumer Behaviour
    Services Marketing
    Retail Management
    Digital Marketing
    International Marketing
    Rural Marketing
    Customer Relationship Management
    B2B Marketing
    New Product Development
    Marketing Communications
    Strategic Marketing
    Marketing of High Technology Products
    Advanced Marketing Research

  • Eligibility

    Graduate from any discipline is eligible for this course.

  • About Vignana Jyoti Institute of Management

    Ever since its inception, Vignana Jyoti Institute of Management Hyderabad has been on the path of success with its quality management education, training and research. It was set up in the year 1991 in order to provide learning opportunities fo..

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