• PGDM Marketing

  • Asia Pacific Institute of Management provides Post Graduate Diploma in Marketing which is a two year full time course approved by AICTE, Ministry of HRD and Government of India. This course is divided in six terms which is listed below. After the first term is completed students have to undergo for summer internship in industry to gain experience and this internship lasts for six to eight months. A project report of this summer internship has to be submitted by the students to the faculty.


    Fees :

  • Syllabus

     

    First Year
     
    Term I
     
    Managerial Economics
    Business Communication -I
    Statistics for Managers
    Financial Accounting for Managers
    Organizational Behavior - I
    IT For Managers
    Marketing Management - I
     
    Term II
     
    Macro Economics  & Business Policy
    Business Communication -II
    Management Accounting
    Organizational Behavior- II
    Marketing Management - II
    Decision Management Science
    MIS
     
    Term III
     
    Contemporary Business Environment
    Human Resource Management
    Financial Management
    Business & Market Research Methods
    Legal Aspects of Business
    Corporate Strategy-I
    Operations Management
    Change Mangement & Leadership
    Summer Training Project
     
    Second Year
     
    The Programme offers the student a Major in the area of Marketing, along with a Minor in any one other area, thus opening up a broader choice of careers. The second year courses are a mix of compulsory (core) courses and electives in the specialization areas of student's choice.
     
    There are two compulsory courses in each term. The student selects a total of twelve elective courses, eight from the Major area and four from the Minor area, as shown under. All courses carry 1 credit each.
     
    Term IV (Electives - Any 3)
     
    Corporate Strategy-II
    Entrepreneurship & Management of MSME's
    Consumer Behavior
    Advanced Marketing Research (Elective)
    Product & Brand Management (Elective)
    B2B Marketing (Elective)
    Rural Marketing (Elective)
    Minor I (One)
     
    Term V (Electives - Any 3)
     
    Business Ethics & Corporate Governance
    Integrated Marketing Communication (Elective)
    Sales & Distribution Management (Elective)
    Service Management (Elective)
    International Marketing (Elective)
    Minor I (One)
     
    Term VI (Electives - Any 2)
     
    Retail Management (Elective)
    Customer Relationship Management (Elective)
    Winter Project (200marks)
    Minor (Two)

  • Eligibility

    Any graduate from a recognized university are eligible for this course.

  • About Asia Pacific Institute of Management, New Delhi

    AIM (Asia-Pacific Institute of Management) was founded in the year 1996 under the guidance of a non-profitable autonomous body namely, All India Asian Education Foundation (AIAEF). Today, Asia Pacific Institute of  Management is considered..

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