Andhra University MBA in Retail Management

The university offers MBA in Retail Management course which is of 2 years. The course has 4 semesters and total number of seats available is 24. Candidates seeking admission into the course need to get qualified in ICET.

Duration :-  2 years

Eligibility:- Bachelor Degree from  a recognized University.


Semester I

Management & Organizational Behavior
Business Economics
Indian Retailing Environment
Quantitative Methods in Retailing
Business Laws & Taxation
Business Communications
Accounting for Retailing Organizations

Semester II

Marketing of Services
Supply Chain Management
Marketing Information & Research
Sales Force Management
Retail Shoppers Behavior
Electronic Retailing
Financial Management in Retailing

Semester III

Retail Buying & Merchandise Management
Marketing Communications - Advertising Management
Strategic Retail Marketing
Sales Promotion, Public Relations & Event Management
Interactive Marketing
Customer Relationship Management
Inventory Management

Semester IV

Business Ethics & Social Responsibility
Retail Brand Management
Foreign Language/Hindi
Internship (12 weeks) Project Report      
Viva - Voce

About Andhra University

Apart from being one of the oldest of universities in the country, Andhra University is also the first to be conceived as a residential cum teaching cum affiliating university in the country devoted mainly t